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Risk 130 : Legal and Regulatory Issues Associated with Healthcare Marketing

Credit Hours(s)2.0

InstructorsPeter Van Tyle, Esq

Price$40.00 USD

Format(s)AudioVisual Course

Educational Objectives

Perform professional advertising and marketing that passes state and federal legal restriction.
Comprehend requirements for advertising testimonials, press releases, television, radio, Internet, personal solicitation and other marketing initiatives.
Comprehend the limits of commercial speech (advertising) within the arena of professional healthcare marketing and dissemination of information.
Train staff and implement policies associated with marketing initiatives and materials vis-a-vis state rules, regulations and statutes.
Comprehend issues associated with signage, listings, letterhead, and other matters of ostensible agency that may lead to liability.
Administer professional marketing such that it neither misleads, confuses nor exploits members of the public.
Discuss how nutritional supplementation labeling and HIPAA affects professional healthcare marketing efforts.
Undertake a review of marketing materials and initiatives so as to ensure compliance with relevant state rules, regulations and statutes.
Administer coverage decisions, professional referrals, and communicate same in a manner that limits professional liability.

Approved States/Territories